Prabhu Shree Ram launches 100 agarbatti types

Hyderabad PRABHU Shree Ram has launched over 100 premium agarbattis in the last one year. The company was launched in August 2020, in the FMCG segment amid Covid pandemic, were visible across all industries and businesses.

It has successfully expanded its market with an aggressive marketing strategy and manufacturing of premium quality products, the company is establishing a strong identity in this segment. The achievement of this brand is that in such a short span of time the premium incense stick has a range of more than 100 products in the country.

The quality of Prabhu Shri Ram incense sticks is very much liked by the people of the country. Today, owing to its nation-wide network the brand is easily available across the country. As the brand is just associated with Aastha, it added a range of premium perfumes to its array of premium products what simply denotes its foray into lifestyle FMCG segment.

CEO, Founder Prashant Kumar, about the success of the brand, says, "We put a lot of emphasis on the quality of the incense sticks and dhoop. We make sure that customers get great product at affordable price. Popularity of the brand is quite evident in smaller towns as well and we are working out a new strategy to meet this demand."

"Agarbatti industry has emerged as a profitable industry even during the Corona period. The incense industry is growing at the rate of 6 per cent per year. Currently, the total turnover of this industry is about Rs 7,500-8,000 crore. We will further increase our stake in this business by launching new products." He added.